If you sell products online, you may have submitted them to:
Froogle (the first name Google had for its shopping platform)
Google Base (the second name)
Merchant Center (the third name)
and now, ta-da, Product Listing.
Over the years it has gradually become more and more complicated (read: tedious) to set up the feeds (read: spreadsheet with your products, their [...]
Omigosh! Just called Microsoft because a credit for a client hasn’t been showing up after their merger or whatever with Yahoo! and ended up spending 48 minutes (my timer was on) with this guy. If we cut out the 18 minutes of pure BS in between the useful information, it was a [...]
According to Doubleclick, the average click-through rate for an online ad campaign is .10% . Yes, that’s one-tenth of one percent.
Wow, I was surprised. I’ve managed campaigns, my own or others, over the years and while .10% may be average, I certainly don’t consider it good – unless that tiny percentage translates to hundreds of visitors.
I’m a big supporter of paid links but usually only for those phrases that you can’t seem to rank well for in the natural results, primarily because they are such generic terms. And even if you’re ranking #1 for some phrase, if it’s an extremely popular phrase/product, it might be worthwhile to spend a little [...]