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According to Doubleclick, the average click-through rate for an online ad campaign is .10% . Yes, that’s one-tenth of one percent. Wow, I was surprised. I’ve managed campaigns, my own or others, over the years and while .10% may be average, I certainly don’t consider it good – unless that tiny percentage translates to hundreds of visitors. I [...] I’m a big supporter of paid links but usually only for those phrases that you can’t seem to rank well for in the natural results, primarily because they are such generic terms. And even if you’re ranking #1 for some phrase, if it’s an extremely popular phrase/product, it might be worthwhile to spend a little [...] |
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