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Better Search Results for SEO

Did you know that Google, and probably the other search engines, uses your web history (where you’ve been & what you’ve searched for) to tailor the results you see when you search.

That’s fine and probably useful for the general public, but for someone like me who is constantly checking where clients rank for particular terms, or for my clients who do that themselves, we don’t want “tailored” searches. We want as much of the unvarnished truth of rankings as we can get.

This page tells you how to make Google not do that any more:

http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=54048

I can think of times when it might be useful to let Google deliver more personalized results, but I think in general, I’d rather they not. I had noticed a while back that if I searched for something and my location in Google was shown as Austin, I would get slightly different results if I changed my location to Chicago. Makes it kind of tricky to do SEO for a company with clients all over the US, much less the world!

Emailing Information Securely

I read this in a LoJack for Laptops newsletter:

  • Avoid sending tax documents by email, even to your spouse-mail them instead
  • You’re going to send tax documents by email anyway, aren’t you? OK, then at least encrypt and/or password protect those files
  • Cute.  But how do you send emails encrypted?   Assuming that most people use Outlook, here’s an article that explains the process.  Unlike some Microsoft tomes, this one is pretty readable.

    http://office.microsoft.com/en-us/outlook-help/encrypt-e-mail-messages-HP001230536.aspx

    Business Cards & Your Image

    No, I don’t mean putting your picture on your business card – though a lot realtors do that. 

    Rather, I want to talk about what your business card says about you and your business.  I saw a great piece about this today on CBS’s Sunday Morning  and my own business cards are now going to become scratchpads.  

    My first year of business I had fabulous business cards.  They were a nice heavy card stock and a nice grass green color – the same color as the star on my Truly Texan website.  (I never wanted Truly Texan to look like it was a site selling Texas gew-gaws so I didn’t opt for the traditional red, white & blue.) 

     Anyway, the cards got compliments, attention and numerous people commented over the years about how easy they were to find in a stack or Roledex.

    By the time I ran out of them, I had fortunately reached the point where I was no longer looking for clients, and when I couldn’t get that same green card stock, I went with a rather boring tan.  After we moved, I still had hundreds of the new cards left and for years now have been handing out cards with crossed out information and scribbled changes.

    What a horrible example of taking pride in one’s work, right? 

    I constantly preach about a website being credible and representing your company in the best possible light–to the extent you can possibly afford.  Now, I realize the same is even truer about business cards. 

    After all, you give someone a business card, generally because you want them to go to your website.  So if your business card is cheap and doesn’t intrigue or interest them in the least,  why would they bother to visit the website?

    And, if you’re like me, and not really looking for thousands of clients, all the more reason, you can afford to spend more money per card, in order to impress those few people you really would like to add to your customer base.

    And with that, I’ll close, and start working on my new cards.

    Software Upgrades and 64-bit Systems

    Kenney says I like to be on the bleeding edge of technology, and I must admit I do like shiny new toys that might make my life easier.

    But software is an entirely different matter.  I’m an absolute Scrooge in that department.

     Up until 2 weeks ago, I was using Eudora Pro, one of the original email programs developed, as my mail program.  I started using it in 1995 and have continued to, even after it quit being supported (i.e. nobody developed it anymore).   But it worked.   However, my email needs have changed and I finally, tearfully bade goodbye to it. 

    Likewise, my Microsoft Office suite was 2003, and my image and website editing software was probably 4 years old – which is decrepit in my business.

    But as long as software works and serves one’s purposes, then why upgrade? 

    Enter the new generation of hardware with 64 bit processors.   They’re better, faster, stronger – or something like that (see this article if you’ve an engineering mind).   And, naturally, because of that, when I needed to buy a new laptop recently, I went for the shiny 64-bit system.

    Turns out that fancy 64 bit is great unless your software is “ancient” like mine was. 

    Now, some older software will run on a 64 bit pc, but in my recent experience it didn’t run well

    I struggled with the drawbacks and glitches for a month or two before I finally bit the bullet and upgraded to the newest version of my web/image design software.  So much better!

    It was interesting to learn that Microsoft has quit offering upgrades all together.   No more cheaper prices if you own Office 2003 (much less 2007) and want to upgrade.   Now there is one price.   That really does argue for keeping software as long as possible.

    But if you do get a new 64 bit pc, there are alternatives to shelling out more bucks for software that plays nice on it:

    • If you just aren’t up for spending $400+ on a Microsoft office suite, try OpenOffice.  It’s free software you can download that is a pretty good substitute for Word, Excel, etc.  And it will open Word and Excel and similar programs so it’s not like you’ll lose any of your current documents if you make the switch.
    • Use Google Apps for free or get the bigger, more secure version for $50/year per user.  I use Gmail and I’ve tried the calendar, but I’m not familiar with the other features.
    • Try using your old software.  It may work, but it probably won’t work as well.  For example, I edit images in Fireworks.  On the 64 bit pc, not all of Fireworks features showed up – and, of course, they happened to be the features I use most frequently.

    Finally, there are sometimes good reasons to upgrade your software other than getting a new computer.   New versions may have features that turn out to be really useful.   But I have to say, for every shiny new feature I like, there is an “old” feature that is suddenly different for no apparent reason.

    (Any Dreamweaver developers out there, note:  Why in the world did you move the file tab to the left when it’s been on the right since day one?  Aargh)

    Addendum:  I also learned that my external hard drive had to be completely reformatted to work with the 64-bit computer.   That was quite a time-consuming lesson as you may know if you follow my occasional Facebook postings.

    But with all the above said, man, this pc is fast!

    Why Ethical SEO is Best

    You know all those emails you get from folks who say they’ll get you to the top?    (and who usually don’t include their phone number or company name)

    Here’s a cautionary tale to consider:

    http://www.nytimes.com/2011/02/13/business/13search.html?_r=2