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Outlook vs. Webmail

Webmail is any mail (our webmail, gmail, yahoo, etc.) that you cannot access when your internet service is down.  It is not a good idea to use webmail.  It’s a very bad idea actually since webmail is not backed up.  

Our support page shows you how to set up Outlook to include an account that will retrieve mail from your mail account with us – assuming I host your site on my server in Dallas.

Facebook – fan or thumbs up

If you’re looking for the link to become a fan on someone’s Facebook page, give up.  They’ve replaced it with the “Like” button.

Computers-Repair or Replace?

I took a class at UT (actually I took several since I graduated from there), but this one in particular was Cost Accounting.   Can you say Sahara desert?  That’s how dry it was.

But it has proven very helpful over the years in making repair/replace decisions.   The general rule of thumb is that if you can get your money’s worth out of an item, you should continue to invest in it.    But that’s theory.  In real life, at some point you just have to say enough.

That’s what I’m looking at with my laptop.    It’s almost 4 years old and the screen goes funky after a few minutes.  I did a format and restore and it still does it.  Toshiba says it will probably cost $425 to repair.  And even if that fixes it, then I’m still left with a 4 year old laptop that’s liable to have something else go wrong with it.  

Decisions, decisions.    Since it’s a tablet pc, I’m thinking I might get it repaired, but also get me a plain old laptop that will suffice when my desktop goes down next time.  Laptops are so cheap these days, I can get a pretty good one and get the tablet pc repaired for the cost of getting a new tablet.

Sorry – this wasn’t very educational for you probably, but it was useful for me to clarify my thoughts. 

And it reminds me to remind you – at least once a year, turn off your desktop, unplug it, open it up and blow out all the dust.  Depending on how many pets and people you have in your house, you might be surprised to see what can accumulate and make your fan work harder, etc.

Scams and Spam

My daughter’s online children’s furniture store received this inquiry.   Too ridiculous.   I know at least one client who received something similar.  If you do, just read, laugh, delete.

Name ricky smith
ZipCode 60008
Email ricky.smith2g0@gmail.com
Phone 8159659632
MailList yes
Comment To the Owner,
       My name is Ricky Smith.I am with the Presbyterian Church of God and i will like to order Book Cases .below is the Book Cases i want:

Dimensions :
36″W x 60″H x 16 1/2″D 3 adjustable shelves
37 1/2″W x 48″H x 13 1/4″D 3 adjustable shelves
48″W x 60″H x 16 1/2″D 3 adjustable shelves
60″W x 60″H x 16 1/2″D 3 adjustable shelves
72″W x 60″H x 16 1/2″D 3 adjustable shelves

Finishes : Natural (clear) or Caramel with Glaze or Merlot with Glaze

Traditional Crown Molding or Finished Top with Cove Molding

Wood Species:i want any of them below
Oak or Cherry or Rosewood or Maple or Teak

Kindly email me with a pick up price for each size without shipping.

After i have received the total quote i will send you the contact details of the shipping company i will be using so that you will contact them and get me the shipping charges and i will make the full payment for the Book Cases and shipping to you.i will like to know the price excluding shipping.

WHAT TYPE OF CREDIT CARD DO YOU ACCEPT?
 .Kindly respond to me as soon as possible for us to proceed further with the order.

Thank You,
Rev Ricky.

Understanding Your Stats – 404s

In most website statistics programs, you’ll see one report that shows all the pages or files that people looked for but couldn’t find – the dreaded 404s.   You may see pages listed that aren’t even on your website and wonder why someone is trying to find such a page.

In many cases, these are hackers trying to get into your site.  They will type in your website address and add something like “/admin” to the end of it.  Or maybe something like “/myadmin/setup.asp” 

If you see pages listed that you’ve never heard of, don’t worry about them.  If they aren’t part of your website, naturally they aren’t going to be found.  

One less thing for you to worry about.

Stupid Blog Comments

I would post more articles but it seems I spend half my life deleting all the comments that are nothing more than generic phrases and whose real intent is to get their website listed.    Seriously, would you believe that someone commented like this:

“Very interesting take on this subject.  I’m not sure if I agree or not.”

And, of course, if I approved it, their signature (URL) would appear and heaven knows what kind of website they’re trying to promote.  A lot of them seem to be services of a rather shady nature and the others are products of one sort or another.

And what’s (almost) funny is that the same “people” post the same canned comment day after day on different posts.   Idiots.

Tags on Wordpress

Tags are keywords, separated by commas, that you enter so if someone is on your blog and wants info about a particular subject, they might can find it in the tag “cloud”.     Each posting should have 2 or 3 tags which you can also think of as keyword.  A single tag can be one word or a 2 to 3 word phrase, like “tags on wordpress”.

Over time, your tag cloud will get bigger and the tags you use most often – which should correlate to your most written-about topics – will appear bigger.

On my blog, the last time I looked, “SEO” was listed prominently in the “tag cloud”.   A visitor to my blog can click that word and see a list of the articles that I tagged with “SEO.”

Tags are important for search engines being able to index your blog and, more importantly, for your readers.  Use them, but don’t abuse them.

Are You Monetizing Your Website?

“Monetizing” means, according to the Compact Edition of the Oxford English Dictionary, to assign a value to a metal, i.e. we take copper discs and say they’re worth a penny.    But in the world of websites, it’s come to mean making money from your website in every way possible.   And far be it from me to slow the evolution of the English language, as much as I sometimes hate progress.  (Just don’t ask me ever to accept double negatives)

But to the subject at hand – the easiest way to try to make some money from your website is to add sponsored ads to it.  Google Adsense comes to mind.   It’s easy to set up and, depending on your website, easy to insert. 

Here’s how it works.  You sign up for it:  https://www.google.com/adsense and then fill in the blanks, like the URL of your site, the name of your site, your name, etc.   You choose what format of ads you want:

  • A column of ads (vertical banner)
  • A row of ads (horizontal banner)
  • Text links (like 4 or 5 links in an invisible box)
  • Ads with graphics
  • Search boxes
  • various other formats they keep coming up with.

You can choose the color scheme of your ads so they blend with your website.   Once you’ve done all that, they present you with some code that you or your webmaster copy and paste in the appropriate place on your website.  

And, here’s what’s best:  Google will place ads there that are relevant to the content on that page.    So, you can put the exact same code snippet  on 6 different pages and if those pages focus on different subjects, those ol’ smarties at Google will deliver different ads on each page.

I can hear you thinking – but hey, I don’t want to advertise my competitor’s goods on my website.   And you don’t have to.  They have a feature called the Competitive Ads Filter where you can specify websites whose ads you don’t wish to show.   Cool!

And now I hear you thinking – but I want them to buy my products, not go off looking at someone else products and there’s the rub.   If the competition is that steep for your product, such as gift baskets or flowers, I’d suggest you do one of 2 things: 

  1. Use the ads only on your thank-you-for-buying(order confirmation) page and your links page, or
  2. Use only the Google search feature.

And the big question is – will I get rich from Adsense or a similar program?    If you’re like me, the short answer is no.  But will you make a little spending money?  Yes.   I think the success of your program is entirely dependent on the popularity of your website.  If you’re visitors are the kind of folks who spend money and your website gets a lot of hits (think 10’s of thousands per month minimum), then you might make enough in a year to do all your Christmas shopping.   

But if your average customer is someone on a budget and you don’t get at least 1000 visitors (not hits, but visitors) each month, I suspect it could be a year before you’d accumulate enough in “click-throughs” to even warrant a check.

Still, I don’t know too many folks who wouldn’t take $25 or $50 or $100/year for a few minutes work.

The other option is affiliate programs.  I’ll try to write something this next week about that.

Is Your AntiVirus Working?

Check your antivirus program to be sure it’s actually running the scans that I’m sure you have scheduled to occur nightly.  

I use Norton Internet Security and I decided to check the scan reports one day and found that my scheduled scans weren’t running.   It seems the Windows’ scheduling program interferes on occasion with Norton’s scheduling and for a week Norton was running only the built-in Quick Scan.  Yikes!  

I immediately ran a full system scan and then started researching why this would happen.   Norton, of course, blames Microsoft for the problem but whoever is at fault, the fix is to open the Windows Control Panel and then Scheduled Tasks and then delete the scheduled scan.   Then open Norton and reschedule the scan.  

Since I learned of this issue, it’s happened on my husband’s computer twice.  It hasn’t happened to me again so who knows what triggers the situation. 

Computers.  Gotta hate ‘em.  

Stay safe!

To Advertise (online) or Not

I’m a big supporter of paid links but usually only for those phrases that you can’t seem to rank well for in the natural results, primarily because they are such generic terms.   And even if you’re ranking #1 for some phrase, if it’s an extremely popular phrase/product, it might be worthwhile to spend a little money on a sponsored link.

What’s a “little” money?  Anywhere from 50 cents per click to $2.50/click, depending on the business you’re in and your business finances.   For example, if you’re a personal injury lawyer, you’ll pay a whole lot more than $2.50/click to be in the top 3 sponsored links for “personal injury lawyer”.

The nice thing about Adwords and other sponsored link programs is that you can try them out to see if they make a difference by creating a campaign that runs for as little as a week.

The bad thing about sponsored links is that you can never be absolutely sure if they are working.    Someone might find your site via the ad, but what if they don’t order something until a week later and they order when they’re on someone else’s computer or they’ve cleared cookies on their pc and the site doesn’t realize you originally came their via a paid link.

But that’s where your common sense should kick in.   If you run an ad for a week and you get an appreciable number of click-throughs, then  look at sales for that week plus the following 2 or 3 weeks to see if the increased sales exceeded the cost of the ad.  If they did, try it again.  A pattern should become clear over time.

Of course, if you don’t see any additional sales, that might mean a number of things, including:

  • Your ad misled the customer in some way, intentionally or not;
  • Your ad took them to your home page and they couldn’t find the product/service you were advertising (always take them straight to the page where they can buy the product);
  • Your product isn’t exactly what they wanted,  i.e. maybe you don’t have the color or size or whatever they need;
  • Your website doesn’t impress them enough for them to spend money with you.

More on this subject at a future date.   Time to make a living!