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If you advertise on Yahoo!, you’ve probably received their notices about the upcoming merger with Bing. This is going to affect how your ads are displayed and you need to modify your ads accordingly: While Yahoo! has a 40 character title limit, ad titles in adCenter may be no more than 25 characters. In addition, Yahoo! [...] If you advertise on Yahoo!, you need to start modifying your ads to meet the requirements of Bing. That means shorter titles (ugh!) and one less character available in the description. Read more I’m a big supporter of paid links but usually only for those phrases that you can’t seem to rank well for in the natural results, primarily because they are such generic terms. And even if you’re ranking #1 for some phrase, if it’s an extremely popular phrase/product, it might be worthwhile to spend a little [...] Search engine ranking is what I do – and well – and for a reasonable [...] Google’s webmaster tools are useful and pretty easy to [...] How to be #1 in search results for your company [...] Search engine optimization (SEO) is more art than science I think. I started learning about it before I even built my first website – because I knew the primary goal of the site was to get found. Only then could the primary goal of the business – to sell things – be accomplished. For ten years [...] |
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