Category Archives: SEM

Adwords Updates First Quarter 2015

1.  Hotel related Ads introduced, specifically geared to users wanting to book online and, in particular, via their phone. 2.  Call-only ad campaigns for mobile devices since, according to Google,  70% of mobile searchers call a business directly from search results. … Continue reading

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Adwords and Copyright

For the second time in 5 weeks, Google has disapproved a client’s ad because the ad supposedly contained a copyright violation.   Guess what word they said was copyrighted? “Texans” All together now. . .Ridiculous! It seems, though, that there … Continue reading

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More Clicks With Ads and Good Rankings

Interesting article about the value of ads even if you rank high organically for your search terms http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html

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Google Shopping Submission Changing

If you submit your products to Google Shopping, be aware that you will probably need to redo your feed/spreadsheet to comply with the new requirements posted here. The deadline for compliance is August 31, so if you have a lot … Continue reading

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