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	<title>Advice My Clients Probably Won&#039;t Read &#187; How to . . .</title>
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	<link>http://tomarketconsult.com</link>
	<description>SEO and Ecommerce Tips with some fun stuff here and there</description>
	<lastBuildDate>Wed, 02 May 2012 17:49:05 +0000</lastBuildDate>
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		<title>Wikimedia</title>
		<link>http://tomarketconsult.com/2012/03/wikimedia/</link>
		<comments>http://tomarketconsult.com/2012/03/wikimedia/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 15:21:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>
		<category><![CDATA[expertise]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=404</guid>
		<description><![CDATA[<p>If you use Wikimedia, have you considered contributing to it?   Financial contributions are great, but you may also be able to contribute knowledge.  I know that every one of my clients is an expert in some field and how nice it would be of you to spread the knowledge.   Here&#8217;s how</p>
]]></description>
			<content:encoded><![CDATA[<p>If you use Wikimedia, have you considered contributing to it?   Financial contributions are great, but you may also be able to contribute knowledge.  I know that every one of my clients is an expert in some field and how nice it would be of you to spread the knowledge.   Here&#8217;s <a title="How to contribute to Wikipedia" href="http://en.wikipedia.org/wiki/Wikipedia:Contributing_to_Wikipedia" target="_blank">how</a></p>
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		<title>Browser Safe Fonts</title>
		<link>http://tomarketconsult.com/2012/03/browser-safe-fonts/</link>
		<comments>http://tomarketconsult.com/2012/03/browser-safe-fonts/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 22:18:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=401</guid>
		<description><![CDATA[<p>Not all fonts are equal.   And just because you have a font on your computer doesn&#8217;t mean I have it on mine.   And if you create a document using a font my pc doesn&#8217;t have, it will show some other font.   So, if you are editing your own website or creating a Word document for [...]]]></description>
			<content:encoded><![CDATA[<p>Not all fonts are equal.   And just because you have a font on your computer doesn&#8217;t mean I have it on mine.   And if you create a document using a font my pc doesn&#8217;t have, it will show some other font.   So, if you are editing your own website or creating a Word document for people to read via the web, consider this fact and opt for the most common fonts so everything looks more or less the way you intend.</p>
<p>Here&#8217;s a good reference to the most common fonts and it shows what similar fonts are called on a Windows machine versus a Mac.</p>
<p><a href="http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html">http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html</a></p>
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		<title>Software Upgrades and 64-bit Systems</title>
		<link>http://tomarketconsult.com/2011/02/software-upgrades-and-64-bit-systems/</link>
		<comments>http://tomarketconsult.com/2011/02/software-upgrades-and-64-bit-systems/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 18:30:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>
		<category><![CDATA[64 bit]]></category>
		<category><![CDATA[software updates]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=335</guid>
		<description><![CDATA[<p>Kenney says I like to be on the bleeding edge of technology, and I must admit I do like shiny new toys that might make my life easier.</p>
<p>But software is an entirely different matter.  I&#8217;m an absolute Scrooge in that department.</p>
<p> Up until 2 weeks ago, I was using Eudora Pro, one of the original email [...]]]></description>
			<content:encoded><![CDATA[<p>Kenney says I like to be on the bleeding edge of technology, and I must admit I do like shiny new toys that might make my life easier.</p>
<p>But software is an entirely different matter.  I&#8217;m an absolute Scrooge in that department.</p>
<p> Up until 2 weeks ago, I was using Eudora Pro, one of the original email programs developed, as my mail program.  I started using it in 1995 and have continued to, even after it quit being supported (i.e. nobody developed it anymore).   But it worked.   However, my email needs have changed and I finally, tearfully bade goodbye to it. </p>
<p>Likewise, my Microsoft Office suite was 2003, and my image and website editing software was probably 4 years old &#8211; which is decrepit in my business.</p>
<p>But as long as software works and serves one&#8217;s purposes, then why upgrade? </p>
<p>Enter the new generation of hardware with 64 bit processors.   They&#8217;re better, faster, stronger &#8211; or something like that (see this <a title="The difference between 32 and 64 bit" href="http://lifehacker.com/#!5431284/the-lifehacker-guide-to-64+bit-vs-32+bit-operating-systems">article</a> if you&#8217;ve an engineering mind).   And, naturally, because of that, when I needed to buy a new laptop recently, I went for the shiny 64-bit system.</p>
<p>Turns out that fancy 64 bit is great <em>unless</em> your software is &#8220;ancient&#8221; like mine was. </p>
<p>Now, some older software will run on a 64 bit pc, but in my recent experience it didn&#8217;t run <em>well</em>. </p>
<p>I struggled with the drawbacks and glitches for a month or two before I finally bit the bullet and upgraded to the newest version of my web/image design software.  So much better!</p>
<p>It was interesting to learn that Microsoft has quit offering upgrades all together.   No more cheaper prices if you own Office 2003 (much less 2007) and want to upgrade.   Now there is one price.   That really does argue for keeping software as long as possible.</p>
<p>But if you do get a new 64 bit pc, there are alternatives to shelling out more bucks for software that plays nice on it:</p>
<ul>
<li>If you just aren&#8217;t up for spending $400+ on a Microsoft office suite, try <a title="Learn about OpenOffice" href="http://why.openoffice.org/">OpenOffice</a>.  It&#8217;s free software you can download that is a pretty good substitute for Word, Excel, etc.  And it will open Word and Excel and similar programs so it&#8217;s not like you&#8217;ll lose any of your current documents if you make the switch.</li>
<li>Use <a href="http://www.google.com/apps/intl/en/group/index.html">Google Apps</a> for free or get the bigger, more secure version for $50/year per user.  I use Gmail and I&#8217;ve tried the calendar, but I&#8217;m not familiar with the other features.</li>
<li>Try using your old software.  It may work, but it probably won&#8217;t work as well.  For example, I edit images in Fireworks.  On the 64 bit pc, not all of Fireworks features showed up &#8211; and, of course, they happened to be the features I use most frequently.</li>
</ul>
<p>Finally, there are sometimes good reasons to upgrade your software other than getting a new computer.   New versions may have features that turn out to be really useful.   But I have to say, for every shiny new feature I like, there is an &#8220;old&#8221; feature that is suddenly different for no apparent reason.</p>
<p>(Any Dreamweaver developers out there, note:  Why in the world did you move the file tab to the left when it&#8217;s been on the right since day one?  Aargh)</p>
<p>Addendum:  I also learned that my external hard drive had to be completely reformatted to work with the 64-bit computer.   That was quite a time-consuming lesson as you may know if you follow my occasional Facebook postings.</p>
<p>But with all the above said, man, this pc is fast!</p>
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		<title>Understanding Email</title>
		<link>http://tomarketconsult.com/2010/10/understanding-email/</link>
		<comments>http://tomarketconsult.com/2010/10/understanding-email/#comments</comments>
		<pubDate>Sat, 23 Oct 2010 19:54:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[imap]]></category>
		<category><![CDATA[pop]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=296</guid>
		<description><![CDATA[<p>Email issues can be infuriating as one of my clients and I experienced this week.   Understanding email terminology and the various options will help you make better choices about what type email account you need.</p>
<p>Here&#8217;s a good explanation of how POP3 differs from IMAP.
http://www1.umn.edu/adcs/guides/email/imapvspop.html</p>
<p>I also like this diagram of how email is really sent:
http://support.kavi.com/khelp/kmlm/user_help/html/how_email_works.html</p>
<p>Finally, here are [...]]]></description>
			<content:encoded><![CDATA[<p>Email issues can be infuriating as one of my clients and I experienced this week.   Understanding email terminology and the various options will help you make better choices about what type email account you need.</p>
<p>Here&#8217;s a good explanation of how POP3 differs from IMAP.<br />
<a href="http://www1.umn.edu/adcs/guides/email/imapvspop.html">http://www1.umn.edu/adcs/guides/email/imapvspop.html</a></p>
<p>I also like this diagram of how email is really sent:<br />
<a href="http://support.kavi.com/khelp/kmlm/user_help/html/how_email_works.html">http://support.kavi.com/khelp/kmlm/user_help/html/how_email_works.html</a></p>
<p>Finally, here are instructions on how to force Outlook to download mail (when using IMAP).<br />
<a href="http://www.howtogeek.com/howto/microsoft-office/force-outlook-2007-to-download-complete-imap-items/">http://www.howtogeek.com/howto/microsoft-office/force-outlook-2007-to-download-complete-imap-items/</a><br />
I highly recommend doing that if you use IMAP.  If you&#8217;re like me, you get some of your bills via email and you don&#8217;t want to be dependent on the internet being up in order to do at least some business.  </p>
<p>There is a third option, in addition to IMAP and POP, and that&#8217;s Microsoft Exchange Server (or other brands that do the same thing).   This is what most businesses (not home-based) use.   It was designed to enable easy, secure, backed-up, communications between employees.   </p>
<p>For most of my clients, that would be overkill, but if you are interested, we do offer a <a title="Microsoft Exchange Hosted Email Plans" href="http://www.securepaynet.net/gdshop/email/outlookemail.asp?prog_id=truly">Microsoft Exchange Server Email plan</a>.  </p>
<p>Finally, a couple of things I&#8217;ve said time and again and will repeat here: </p>
<ul>
<li>Do not rely on webmail, where you login via your browser, to read/send/organize email.  Mailservers are not routinely backed up unless you are on an IMAP or Exchange Server plan and even then, I don&#8217;t recommend putting all one&#8217;s eggs into someone else&#8217;s basket.</li>
<li>Always have important documents sent to the most secure email account you have.  That is normally the one your ISP gives you, such as <a href="mailto:janedoe@austin.rr.com">janedoe@austin.rr.com</a>. </li>
<li>When you register a domain name or renew one, use your ISP email address as the contact email.   Do not use an email address associated with your website.  If you somehow forget to renew your domain, it&#8217;s much easier to reinstate if you have an email address on file with the registrar that isn&#8217;t dependent on the website.   In other words, if trulytexan.com expired for whatever reason and my contact email with the registrar was <a href="mailto:janedoe@trulytexan.com">janedoe@trulytexan.com</a>, I wouldn&#8217;t receive the notices that the domain had expired.</li>
</ul>
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		<title>Battery backups</title>
		<link>http://tomarketconsult.com/2010/09/battery-backups/</link>
		<comments>http://tomarketconsult.com/2010/09/battery-backups/#comments</comments>
		<pubDate>Sun, 19 Sep 2010 20:41:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>
		<category><![CDATA[backing up]]></category>
		<category><![CDATA[backups]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=283</guid>
		<description><![CDATA[<p>Here&#8217;s another great article from Atiwa, my current favorite company for laptop repair, all about the importance of battery backup systems and how to choose the correct one.   Battery backups are used to be sure if you lose power in power in the middle of a tedious job, you won&#8217;t lose your data because the [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s another great article from Atiwa, my current favorite company for laptop repair, all about the importance of battery backup systems and how to choose the correct one.   Battery backups are used to be sure if you lose power in power in the middle of a tedious job, you won&#8217;t lose your data because the power goes out.  He mentions APC which is what I use.  And I test it periodically by unplugging it to see how long I really have when the power goes down.  Of course, there&#8217;s a yellow light that comes on to tell me if the battery is dying, but what if that LED goes bad?  In my business, I can&#8217;t afford to lose data that I&#8217;ve spent an hour working on.  Can you?</p>
<p><a href="http://www.atiwa.com/battery_backups">http://www.atiwa.com/battery_backups</a></p>
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		<title>Great laptop spill tips</title>
		<link>http://tomarketconsult.com/2010/08/great-laptop-spill-tips/</link>
		<comments>http://tomarketconsult.com/2010/08/great-laptop-spill-tips/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 18:33:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>
		<category><![CDATA[pc care]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=268</guid>
		<description><![CDATA[<p>See these tips from Atiwa before you spill coffee on your laptop!</p>
]]></description>
			<content:encoded><![CDATA[<p>See these <a title="Love Atiwa's tips for laptop spills" href="http://www.atiwa.com/liquid_spills_in_laptop_computers">tips from Atiwa </a>before you spill coffee on your laptop!</p>
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		<title>Blog Woes</title>
		<link>http://tomarketconsult.com/2010/07/blog-woes/</link>
		<comments>http://tomarketconsult.com/2010/07/blog-woes/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 19:43:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>
		<category><![CDATA[blog problem]]></category>
		<category><![CDATA[config file]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=251</guid>
		<description><![CDATA[<p>Just an fyi for my clients&#8230; I noticed this blog wasn&#8217;t coming up and proceeded to spend 3 hours trying to figure out why.  Spent some time on the phone with tech support, and we confirmed that the config file looked correct, etc., but it wasn&#8217;t until I went to the hosting management screen and then File [...]]]></description>
			<content:encoded><![CDATA[<p>Just an fyi for my clients&#8230; I noticed this blog wasn&#8217;t coming up and proceeded to spend 3 hours trying to figure out why.  Spent some time on the phone with tech support, and we confirmed that the config file looked correct, etc., but it wasn&#8217;t until I went to the hosting management screen and then File Manager and then checked the box for the config file, that the database connection was restored and, voila!, it&#8217;s back and working again.  I recall that with some shopping carts, after you make changes or sometimes &#8220;just because&#8221;, simply &#8220;touching&#8221; the config file out on the server will jump start the application again.</p>
<p>I just thought you&#8217;d like to know you aren&#8217;t the only people whose websites or blogs can get screwed up.  Misery loves company, I know.</p>
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		<title>Outlook vs. Webmail</title>
		<link>http://tomarketconsult.com/2010/05/outlook-vs-webmail/</link>
		<comments>http://tomarketconsult.com/2010/05/outlook-vs-webmail/#comments</comments>
		<pubDate>Sat, 22 May 2010 14:26:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>
		<category><![CDATA[Outlook setup]]></category>
		<category><![CDATA[webmail]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=227</guid>
		<description><![CDATA[<p>Webmail is any mail (our webmail, gmail, yahoo, etc.) that you cannot access when your internet service is down.  It is not a good idea to use webmail.  It&#8217;s a very bad idea actually since webmail is not backed up.  </p>
<p>Our support page shows you how to set up Outlook to include an account that will [...]]]></description>
			<content:encoded><![CDATA[<p>Webmail is any mail (our webmail, gmail, yahoo, etc.) that you cannot access when your internet service is down.  It is not a good idea to use webmail.  It&#8217;s a very bad idea actually since webmail is not backed up.  </p>
<p>Our support page shows you <a title="Truly Websites Outlook instructions" href="http://www.trulytexanwebdesign.com/support/#outlook">how to set up Outlook </a>to include an account that will retrieve mail from your mail account with us &#8211; assuming I host your site on my server in Dallas.</p>
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		<title>Facebook &#8211; fan or thumbs up</title>
		<link>http://tomarketconsult.com/2010/05/facebook-fan-or-thumbs-up/</link>
		<comments>http://tomarketconsult.com/2010/05/facebook-fan-or-thumbs-up/#comments</comments>
		<pubDate>Thu, 06 May 2010 22:43:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=224</guid>
		<description><![CDATA[<p>If you&#8217;re looking for the link to become a fan on someone&#8217;s Facebook page, give up.  They&#8217;ve replaced it with the &#8220;Like&#8221; button.</p>
]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re looking for the link to become a fan on someone&#8217;s Facebook page, give up.  They&#8217;ve replaced it with the &#8220;Like&#8221; button.</p>
]]></content:encoded>
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		<title>Computers-Repair or Replace?</title>
		<link>http://tomarketconsult.com/2010/04/computers-repair-or-replace/</link>
		<comments>http://tomarketconsult.com/2010/04/computers-repair-or-replace/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 16:52:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[How to . . .]]></category>
		<category><![CDATA[laptops]]></category>
		<category><![CDATA[repair]]></category>

		<guid isPermaLink="false">http://tomarketconsult.com/?p=220</guid>
		<description><![CDATA[<p>I took a class at UT (actually I took several since I graduated from there), but this one in particular was Cost Accounting.   Can you say Sahara desert?  That&#8217;s how dry it was.</p>
<p>But it has proven very helpful over the years in making repair/replace decisions.   The general rule of thumb is that if you can get [...]]]></description>
			<content:encoded><![CDATA[<p>I took a class at UT (actually I took several since I graduated from there), but this one in particular was Cost Accounting.   Can you say Sahara desert?  That&#8217;s how dry it was.</p>
<p>But it has proven very helpful over the years in making repair/replace decisions.   The general rule of thumb is that if you can get your money&#8217;s worth out of an item, you should continue to invest in it.    But that&#8217;s theory.  In real life, at some point you just have to say enough.</p>
<p>That&#8217;s what I&#8217;m looking at with my laptop.    It&#8217;s almost 4 years old and the screen goes funky after a few minutes.  I did a format and restore and it still does it.  Toshiba says it will probably cost $425 to repair.  And even if that fixes it, then I&#8217;m still left with a 4 year old laptop that&#8217;s liable to have something else go wrong with it.  </p>
<p>Decisions, decisions.    Since it&#8217;s a tablet pc, I&#8217;m thinking I might get it repaired, but also get me a plain old laptop that will suffice when my desktop goes down next time.  Laptops are so cheap these days, I can get a pretty good one and get the tablet pc repaired for the cost of getting a new tablet.</p>
<p>Sorry &#8211; this wasn&#8217;t very educational for you probably, but it was useful for me to clarify my thoughts. </p>
<p>And it reminds me to remind you &#8211; at least once a year, turn off your desktop, unplug it, open it up and blow out all the dust.  Depending on how many pets and people you have in your house, you might be surprised to see what can accumulate and make your fan work harder, etc.</p>
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