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A client and I just found out the hard way that the PDShop cart has a 50 character limit in the Shipping Methods field. If you exceed that, it lets you and doesn’t tell you that customers will no longer be able to order. So, word to the wise: If you want to change [...] Short answer: It “ain’t” you, buddy. Your website’s purpose is not to make you happy. The goal of any commercial website is to get customers. This is one of the hardest things I have to deal with in my business. Clients have an idea or even a very specific design and color scheme that they want to [...] According to Doubleclick, the average click-through rate for an online ad campaign is .10% . Yes, that’s one-tenth of one percent. Wow, I was surprised. I’ve managed campaigns, my own or others, over the years and while .10% may be average, I certainly don’t consider it good – unless that tiny percentage translates to hundreds of visitors. I [...] A recent study by Yahoo! confirms what I’ve said for years: it’s better to bid on very specific phrases than generic terms. So if you have an Adwords or Yahoo! advertising program, go for those specific products or services when listing your keywords. Be a big fish in a little pond! You’ll get caught more often [...] Under the guise of religion, scammers try to get product without [...] |
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