According to Doubleclick, the average click-through rate for an online ad campaign is .10% . Yes, that’s one-tenth of one percent.
Wow, I was surprised. I’ve managed campaigns, my own or others, over the years and while .10% may be average, I certainly don’t consider it good – unless that tiny percentage translates to hundreds of visitors.
I [...]
A recent study by Yahoo! confirms what I’ve said for years: it’s better to bid on very specific phrases than generic terms. So if you have an Adwords or Yahoo! advertising program, go for those specific products or services when listing your keywords.
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