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According to Doubleclick, the average click-through rate for an online ad campaign is .10% . Yes, that’s one-tenth of one percent. Wow, I was surprised. I’ve managed campaigns, my own or others, over the years and while .10% may be average, I certainly don’t consider it good – unless that tiny percentage translates to hundreds of visitors. I [...] A recent study by Yahoo! confirms what I’ve said for years: it’s better to bid on very specific phrases than generic terms. So if you have an Adwords or Yahoo! advertising program, go for those specific products or services when listing your keywords. Be a big fish in a little pond! You’ll get caught more often [...] Under the guise of religion, scammers try to get product without [...] You might make a little money by adding Google Adsense ads to your website, whether’s it’s ecommerce or an information [...] Don’t lose a sale because you haven’t fully described your [...] Cool designs, mugs, t-shirts designed by my artist daughter. My artist son won’t let go of any of his fabulous glass [...] Good grammar adds to your credibility. A lot of people speak the King’s English and you’ll lose them if you sound like an ignorant [...] Every online store should have an about us [...] Making sure your online business is its [...] |
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