Advice My Clients Probably Won't Read

According to Doubleclick, the average click-through rate for an online ad campaign is .10% .  Yes, that’s one-tenth of one percent.  

Wow, I was surprised.  I’ve managed campaigns, my own or others, over the years and while .10% may be average, I certainly don’t consider it good – unless that tiny percentage translates to hundreds of visitors.  

I [...]