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I’m trying out this add-in for WordPress that helps you overcome the inherent WordPress deficiencies relative to search engine optimization, and, so far, I’m impressed. And I guess you can tell I’ve been busy! It’s been so long since I posted because October to December are my busiest months of the year. And, personal note, during that same time, there is Thanksgiving, Christmas, Halloween (important to me), and 4 family birthdays. So I go nuts about now. If you advertise on Google, read this please. A client received an email that appeared to be from Google Adwords saying that her campaigns had been stopped and it had a link to follow so she could review the issues. The link went to google-uki.com. I could easily see that since I have my email program set to display emails as plain text, not HTML. I searched for the message of the subject and found this http://www.google.com/support/forum/p/AdWords/thread?tid=55788c79f07b2959&hl=en Read the last paragraph of the first posting, which is from a Google employee. Great advice!
These people didn’t even try to hide their URL which obviously doesn’t go to Google. Please update your primary and backup payment information, plan to use the same information. Please follow the steps below to update your payment information. Your credit card will only be used and stored as part of account. We will not display or share it without your permission.
1. Log in to your account at http://www .googlcnm .com/Select/login 2. Enter your new or updated payment information. 3. Click ‘Save Changes’ when you are finished. NEVER click a link in an email unless you are absolutely sure that the sender is legitimate and, even then, it’s better to type in the address you want to go to. I get stuff from my bank and credit card company and never click the links in such emails. Instead, I go to their sites via my “Favorites” bookmark which I know is safe. And, just as a reminder, if no one ever responded to spam, like buying some service that sounds really great, we wouldn’t get spam. You would think a magazine named Vanity Fair might be all about fashion and culture and rich people – which it is, but it’s also one of the best resources I have for in-depth articles about Internet Security, or the lack thereof. A few months ago, they had an article on Stuxnet, a hacking type program (trojan horse) that some government allegedly created to interfere with another country’s nuclear weapons program. Fascinating. And terrifying. The most recent issue had another article about hacking and how all the major companies and government agencies and Google, etc. have all been hacked, with the implication that the culprit is the Chinese government and that cyber warfare has been with us for some time, but no one wants to admit it because shareholders might get upset. Please – let us get upset. We couldn’t get much more upset than we already are. Even scarier! What I’ve taken away from all my reading is that:
I seriously doubt I or my clients need to worry about a government hacking our websites, but there is more than adequate evidence to support our worrying about everyday crooks hacking our website, bank/credit card accounts or home computers. So, make sure your passwords are difficult. “Difficult” means that until you have typed a password 30 or 40 times, there’s no way in the world you could ever memorize it. Your name with the last character capitalized and then 3 digits from your zip code is not “difficult”. jdfFf21$1dj!!VCV —Now that’s difficult. (It’s also not my password for anything) It’s your life. And it’s your bank account. And it’s your website. You might not be able to make it hack-proof, but you can darn well make it really difficult for a hacker to get in. It’s just like protecting your home. You can leave the front door open. You can leave the front door closed but unlocked. You can leave the front door closed and locked. Or, you can lock the front door and have a deadbolt and a yappy dog and a motion detector security light and an alarm system. Which one do you think the burglar is going to like? Be safe. I use Norton Internet Security and when I do a search, it will show the results with a little green circle with “OK” in it, meaning that Norton has visited that page and it’s not a threat. If they haven’t visited it, you can get them to and, thus, show the green “ok” symbol by claiming the site. http://safeweb.norton.com/help/site_owners If I’m looking for something, I pay attention to that little green circle, and I’m sure other people do, too, especially if they’re planning to shop. If I manage your site, all you need to do is setup an account with Norton (link above) and then give me your login info and I’ll take it from there. Any way we can add even just a bit more credibility to an ecommerce site is good. Addendum – the same applies to McAfee. http://www.siteadvisor.com |
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